Insects and snakes. Harmful UV rays and extreme heat. Cyclones and severe storms. Raging bushfires and a history of criminals including Ned Kelly. Australia is one of the toughest countries in the world. And it’s this that is the inspiration for our new ad campaign ‘Built Tough for a Tough Country’. Launching this month, the campaign highlights Crimsafe‘s toughness in not just keeping crims out, but mozzies, projectiles from wind gusts, UV rays, burning embers, etc. With TV, outdoor, radio and online, ‘Built Tough for a Tough Country’ demonstrates Crimsafe’s toughness in more ways than one.