Two Reasons Campaign

Crimsafe releases new ‘Two Reasons’ campaign

2 minutes read

The start of a new year brings the launch of a new Crimsafe campaign focused on one of the most important needs in life; protecting the people we love. Australia’s home burglary statistics highlight the importance of home security, with 225,900 recorded burglaries in Australia in 2017. That’s one burglary every 3 minutes! Furthermore, over 20% of Australian homes have been burgled at some point, and in 75% of cases, the intruders took less than 5 minutes to enter a property.

With these startling statistics in mind, Crimsafe’s new ‘Two Reasons’ campaign puts an emotional spin on the long-running message that ‘If it’s not Crimsafe, it’s not crim safe.’ Rolling out on TV, outdoor, radio and online in Brisbane over January and February, the campaign seeks to raise awareness of the ‘reasons’ to consider a home security stocktake.

Crimsafe has proven to be an effective protector of countless Australian families for decades. Not only as a means of providing increased security against active intruders, but also for deterring burglars, protecting children from falls out of windows, and bolstering household defences against storms, wind and fires.

To find out more about the reasons you should insist on Crimsafe, visit and watch the TV advertisement below.